Online content must be snappy, with attention grabbing headlines. It’s a competitive world out there and if you aren’t the first, the funniest or the most factual the reader will quickly turn to another source.
My job as news editor for the award-winning website Horse & Country TV is to ensure our loyal readers stay loyal. Since joining the company in 2011 the number of visitors and amount of time spent on the site has increased substantially.
This role also includes managing social media campaigns at large sporting events, including Burghley International Horse Trials and Horse of the Year Show, using tools such as Hootsuite.
I have supplied copy for a number of local businesses, written features for The Guardian website where a feature on 3D printing was the top five most read story for over a week, and provided online reviews for leading gadget sites Shiny Shiny and Tech Digest.Read some articles